Hello I’m Aoife (Ee-fa)

I’m originally from Ireland, hence the vowel laden name, pronounced ee-fa. I’ve been working as a designer for over 15 years. I love challenges, big and small and finding the most effective solution(s) to problems.

My experience has spanned from graphic design, digital design, UX/UI and product design. The logic and limbic dichotomy brings out the perfect balance of my skills and mental model. I’ve worked primarily in an agency environment and love working on projects from start to finish, from understanding the user and their needs to the finer details of functionality, interactivity, and aesthetics and how best apply these so that business objectives and goals are met and surpassed. I’ve worked on larger eCommerce projects, smaller brand websites and large scale B2B products focusing on user centric design and ensuring performance across a variety of platforms.

I’m also a little bit addicted to cycling and spend a large part of my free time racing road, track and cyclocross as well as other bike adventures.